Westfiled x Tamara Al Gabanni

WESTFIELD

X Tamara Al Gabanni

WEB CAMPAIGN _ London 2017

Westfield tourism summer campaign, the focus was on reaching the Middle Eastern market. We flew over one of the Middle Eastern's top social media influencer and filmed her choosing her style with the help of Westfield's top luxury brands; Coupled with the video, we shot the influencer styled in her outfit and also a selection of style images of the products from many brands such as Tiffany & Co., Chanel, Louis Vuitton, Cartier, Rolex and Anya Hindmarch. With no print elements involved in the project, we explored many avenues of digital reach, using website posts, mobile ads, social media and geotargeting technology. The result was a very successful campaign engaging conversation in the Middle East about Westfield London and all it has to offer.

As Art Director my role was to lead this project, from A to Z, on an artistic, creative and executive point of view.

Web _ London June 2017 Westfield tourism summer campaign, the focus was on reaching the Middle Eastern market. We flew over one of the Middle Eastern's top social media influencer and filmed her choosing her style with the help of Westfield's top luxury brands; Coupled with the video, we shot the influencer styled in her outfit and also a selection of style images of the products from many brands such as Tiffany & Co., Chanel, Louis Vuitton, Cartier, Rolex and Anya Hindmarch. With no print elements involved in the project, we explored many avenues of digital reach, using website posts, mobile ads, social media and geotargeting technology. The result was a very successful campaign engaging conversation in the Middle East about Westfield London and all it has to offer. As Artistic Director my role was to lead this project, from A to Z, on an artistic, creative and executive point of view.